In this quick reality check, Bill Wittenmyer shares the importance of testing (and retesting) customer experiences to ensure that they’re solid. You’ll take away tips

When dealerships first start their video marketing programs, one of the most common questions I am asked is, "Will I have to buy an expensive camera?" The answer is no.

Lotpop will provide the people and processes for automotive dealerships to be more successful in todays market. There are 100 times more customers searching online for their next used car

“The best sales process in the world is worthless without accountability,” according to John Fairchild of Fairchild Automotive Solutions. “If you don’t inspect it, you can’t expect it,

Ok, raise your hand if you have been properly taught how to determine who / what you are potentially hiring?  Ah, only a few came up.  Ok, raise your hand if you have hired

Peter Drucker once said, “We’ve spent the last 30 years focusing on the T in IT, and we’ll spend the next 30 years focusing on the I.”  Information gives us the power to increase profits.

That is, to them, digital retailing represents the full monte of selling a new or used vehicle online. You’d have a “buy it now” button on every vehicle details page (VDP) for every vehicle,

Your company’s reputation matters. This may be stating the obvious but the concept of the customer experience has become so prevalent that by 2020, many industry experts believe that companies

Marketing pioneer John Wanamaker is credited with saying, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” Today, through the art and science of audience