Posts
What Happens When Company Culture Breaks Down?
Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a single blog post has gained so much momentum that not only is the company under investigation by the government,
Jul 6, 2017
Website Conversion 101: CTAs
Pay per click or PPC advertising is a money generator, but how can we maximize the latest trends in this form of advertising? It’s not just Google out there anymore! Increasing competition from Bing
Jul 5, 2017
The Often Forgotten but Most Important Person in Your Dealership
The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty
Jul 5, 2017
Why Actionable Data is Better Than Big Data
For decades now, dealerships have gotten by with ‘self-reporting’ their financial performance, using very subjective methods and rarely adopting automation. I call this 'fake news.'
Jul 5, 2017
Rage Against the Machine: Getting Your PPC Automation Straight
Pay per click or PPC advertising is a money generator, but how can we maximize the latest trends in this form of advertising? It’s not just Google out there anymore! Increasing competition from Bing
Jun 28, 2017
How to Take Advantage of Social Media as a Car Dealer
It’s not a secret that car dealers spend lot of money on all types of marketing - from traditional marketing channels like TV, billboards, newspaper and radio ads to new ones like pay-per-click ads
Jun 27, 2017
Is Amazon’s New Patent Terrible or Brilliant for Customer Loyalty?
Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012
Jun 27, 2017
Don’t Rely on Fake News!
For decades now, dealerships have gotten by with ‘self-reporting’ their financial performance, using very subjective methods and rarely adopting automation. I call this 'fake news.'
Jun 26, 2017
The Future of Business Is Tra-Digital
As automotive tech vendors increasingly push the importance of bringing the car buying experience online to combat companies threatening disruption, it appears that a couple
Jun 26, 2017