Posts
Posts
Dealer/GM NewsMarketing StrategiesPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySearch Engine OptimizationTechnologyTrending Industry News
UsedCarsforsale Domain Sells for Whopping $340,000
The domain usedcarsforsale.com, just recently sold for $340,000.00. This is the largest purchase of a domain name in the automotive industry since carsales.com in 2008 and autos.com in 1999. This adds to an extensive list of domains (5,000) owned b
Aug 7, 2017
Survey Says: The Most Common Automotive Marketing Mistake Is…
Raise your hand if you love wasting as much money as possible. We don’t mean if you like to spend money. We mean just throwing it frivolously out the window. What about time? Let’s see that hand go up if you love wasting hours and hours of time w
Aug 7, 2017
Cyber Resilience for Retail Dealers: Going Beyond Security to a New Level of Readiness
In recent years, the term “cyber resilience” has become common in discussions about cybersecurity, risk management, and breach mitigation. Cyber resilience represents a different and useful way of thinking about protecting data and information sy
Aug 7, 2017
Manufacturing Service Success
Anyone who lived through the 1970’s will remember the sea change that occurred in the auto industry as the Japanese, led by Toyota, began eating away at the domestic auto market with high quality affordable products. That is also when the epithet �
Aug 7, 2017
If Your Data Is in Danger, So Is Your Business: Take Steps Today to Protect Your Most Valuable Asset
Your dealership has likely spent millions of dollars and hundreds of hours building your database and related systems. But how much time have you devoted to ensuring that your most valuable asset – your data – is safe and secure? If your answer i
Aug 7, 2017
The Engine of Opportunity: Data Analytics and the Automotive Revolution
“Big Data”—and the rapidly evolving tools and technologies we use to gather, manage and analyze that data—continues to become an increasingly prominent feature of the business landscape. While our ability to gather that data has largely outpa
Aug 7, 2017
Your Dealership Social Strategy Guide
More consumers are turning to social media and online review sites than ever before to research automotive dealerships. In fact, Digital Air Strike’s Sixth Annual Automotive Social Media Trends Study discovered that 71 percent of car buyers and 63
Aug 7, 2017
Posts
Dealer/GM NewsFixed Operations NewsLeadershipReputation ManagementSales & MarketingSales StrategiesServiceTrending Industry News
Are you Killing Customers Softly with the Same Old Song?
In a recent article Colin Shaw, a leading customer experience thought leader and author, details his car-buying experience – and not in a positive way. He experienced car-buying the same way that car dealers have always done it in the past. [Spoi
Aug 7, 2017
Witt’s Wise Words: Recover Wasted Time in the Service Department
ELEAD1ONE Partner Bill Wittenmyer explains how to recover wasted time in the service department and add billable hours without adding more techs.
Aug 7, 2017