Dealers, WAKE UP! Seriously, it is time to wake up and take back control of our industry. Once again, we have hit a low point in the endless cycle of insanity. We have allowed too many “experts” tell us how our industry would work better if we

A recent survey of 334 used car dealers by Dealer Control shows that only 19% actually responded to lead forms that were filled out on their websites!   The survey was conducted by contacting used car dealers who are currently using a popular websit

When it comes to automotive marketing, the phone plays a bigger role than most assume. Cars will likely always be a lifetime product most shoppers are more comfortable buying in person, but consumers have embraced digital as a part of their journey t

ELEAD1ONE partner Bill Wittenmyer shares why all dealerships are texting customers already – whether they know it or not – and why it’s important to be compliant and control the process.

According to an article posted on Ford Authority, Takata has taken a massive hit to the tune of a $1 billion settlement in the US, $25 million criminal fine, $125 million dollars to compensate victims and $850 million to compensate automakers. As a r

Part 3 in a 4-part series In part 1 and 2 of this series I discussed merchandising and web display best practices that improve conversions, turn vehicles faster and attract online shoppers to your inventory. In this blog I’d like to share one of th

Recruitment and hiring are two things that are often mistaken for one in the same. As a business owner or manager within an organization, it’s important to know these differences and understand how they influence your process. At the end of the

When you first come to work every morning, do you spend time planning your day, or do you dive right in and start working? Depending upon your role in the dealership, it may not matter that much. However, service advisors really don’t have a ch

ELEAD1ONE Partner Bill Wittenmyer reminds us why mentoring those around us results in big payoffs in the long run in this Freebie Friday quick tip for Automotive Dealers. Want more Freebie Friday tips?