Dealership organizations do not typically think about identifying and testing internal controls. With the volume of transactions in a dealership organization, strong internal controls are a must to reduce vulnerabilit Dealership organizations are pro

The top-ranking factors for successful SEO is old news. We get that content is king, that our pages should be filled with high-quality content and be helpful and informative, and we know that backlinks have a huge impact on rank. But once you’ve go

We caught up with Scott at the Digital Dealer Conference & Expo and sat down with him for ten minutes to capture his views on the state of our industry from the perspective of a company who generates 11 million leads per year. DN: What is the dif

What do you think of when you hear the phrase “remarketing”?  Perhaps you are more familiar with the term “retargeting”?  Remarketing, or retargeting, is essentially serving ads to visitors who have previously viewed your website.  Some ad

It’s an unfortunate side-effect of working in the automotive retailing industry that, at times, dealers can get stuck in a cycle of short-sightedness. Pressured by frequent deadlines to hit revenue goals and drive traffic to the Sales floor, it’s

When you’re responsible for managing employees, it’s important not to slip into a habit of managing with emails. Your employees are your team. Imagine if a football coach emailed a game plan to his players, instead of reviewing it with th

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

Spincar CEO Devin Daly and VP Data Licensing Arthur Dessein explain why dealers should shift their focus away from conquest and towards unique visitors in this video blog.

In today’s retail automotive climate, customers have more access to information than ever before. Quite often, a properly prepared and researched customer comes into the dealership armed with more knowledge than the salesperson. This can cause fric