In a world filled with noise, companies large and small are competing for consumer attention. Your message needs to be relevant, or the consumer will simply tune you out. Of course, you also need to make a profit and get in front of customers wheneve

Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of CRM is lost.  I think we can learn a lot about the value of that relationship, and how best to foster it, by thinking about successful

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

LAWRENCEVILLE, Ga. (November 14, 2017) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -1.4% during October. Cars overall dropped -1.8% and trucks decreased -1.1% in value duri

While today’s businesses understand the need to provide an excellent customer experience, many don’t truly understand what customer experience means. What’s more, some don’t even realize they already have most of the things needed to provide

LAWRENCEVILLE, GA (November 13, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has signed a partnership agreement with ASNSoftw

Let’s cut to the chase. Internal debits from warranty claims are costing dealerships $100,000+ a year. And, with larger high-volume dealerships, this amount can be dramatically higher. Whether your dealership “needs” the money or not, my guess

Bill Wittenmyer shares why “Thank You” is incredibly important in interactions with customers in this week’s installment of Witt’s Wise Words.

Are your vendors truly partners or are they just out to take your money? In this Freebie Friday, ELEAD1ONE Partner Bill Wittenmyer shares strategies for finding vendors who are invested in your success.