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Dangers of Failing to Check Warranty Notes
Dealers need to be wary of “warranty repair shoppers.” Sometimes, for various reasons, a car owner has decided he or she wants out of the vehicle. The disgruntled consumer is convinced the car is a “lemon” and nothing will change that person�
Sep 1, 2010
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Dealer ManagementDealer/GM NewsFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing Strategies
Don’t Write It in Sand, Carve It in Stone
Every time I do a 20 group, dealer state association meeting or anything where a group of dealers are gathered without their managers, I start hearing what used car managers will not do or adhere to, or what they want as policy. I have some recommend
Aug 1, 2010
With History there is No Mystery
As all of you are aware for 28 years I have been teaching you in class that “every used car has a story, but if you can’t tell it, you can’t sell it.” The importance of having a customer involved in their trade in is vitally important to the
Jul 1, 2010
The New Reality of the Used Car Business
Every day I’m more convinced that dealers’ strategy for making money in used car operations is outdated and wrong. Have a conversation with any dealer or manager about used car operations and the words “gross profit” will be mentioned in shor
Jul 1, 2010
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Dealer ManagementDealer/GM NewsFinance & Insurance NewsInventory ManagementLead Management & CRMPre-Owned Sales & Marketing Strategies
Is It Time for a New Kind of Sales Department? Consider combining the new and used vehicle sales departments
Last year we saw things that were previously unimaginable. OEM bankruptcies, franchise terminations, and many more dealers that just went out of business because they couldn’t survive the economic challenges. Automotive financing, both retail and w
Mar 1, 2010
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Dealer/GM NewsDigital DealerFinance & Insurance NewsInventory ManagementSales ManagementSales Strategies
Quick Tips to Improve Online Pre-Owned Sales
Creative merchandising of inventory improves sale chances We’re well into the first quarter, but it’s never too late to tweak our annual goals. At the very least we all can use a reminder of the basics that got us to where we are today. Think bac
Mar 1, 2010
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Dealer/GM NewsFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing Strategies
Documentation is the New Negotiation
By now, almost everyone recognizes the importance of pricing vehicles competitively. Almost every shopper has checked the Internet before they burn their $3 per gallon gasoline and valuable time and venture out into the marketplace. Unless your deale
Feb 9, 2010
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Dealer ManagementDealer/GM NewsFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing Strategies
All Roads Lead to Rome (Washington, DC)
I was recently on a trip to Sao Paulo, Brazil doing a used car school for Fenabrave (Brazil’s NADA). On the way to Brazil, while waiting in line at the food garden in the airport, I met a gentleman from Germany also traveling to Brazil. He and I st
Feb 1, 2010