By, Jeff Clark, President of SOCIALDEALER Imagine the power of not only knowing every visitor on your lot, but also knowing if they visited your neighbor’s lot or independent service facility. The automotive kingdom is ruled by data sourcing. Cons

Innovate or die. In today’s highly competitive market where modern-day dealers continue to face compressing margins, innovate or die is more relevant than ever, but how can you innovate at your dealership? Here are 5 areas where your dealership can

When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process.   Technology continues to disrupt everything we once knew and counted on. It’s reinventing how everything is b

Generally, in good markets, any dealership inefficiencies or complacencies may be obscured by the overall positive performance of the operation. As markets weaken, and business becomes more difficult, there is a far greater need and tendency to reexa

Forecasted flattening markets, buyer preferences, the rise of AI, and more are hitting the automotive industry hard, and it’s important for dealers to alter their perspective about the types of customers to focus their efforts on and how best to en

When you hear about someone being obsessed about something, at first you may perceive it as a negative thing. Here is a definition of the word obsession – it “is an idea or thought that continually preoccupies or intrudes on a person’s mind

The Principle of Reciprocity begs the question, “What Have You Done for Me Lately?” By definition, reciprocity is the practice of exchanging things with others, for mutual benefit; by design, it is the ambiguous idea that people feel obligated to

Every piece of software I’ve ever designed is built around my belief in the resiliency of the middleman. With each technological boom, from the industrial age, through the dot com boom, the middle man has faced and overcome existential threats. Cas

Develop Your Coaching Skills What does a leader look like and how profound are their consistent convictions towards creating a healthy and growing work environment? When asked, many folks will answer this by naming various individuals such as politic