It’s time to break out of bad habits and change the way you think about SEO. People aren’t using Google the same way they used to, and Google is changing as well. Far too many dealers and marketers equate adding lots of pages to a website to SEO.

Year End Sales Event season is one of the most crucial times of the year for dealerships. It’s essential to move old models off the lot to make room for the latest models, which means almost every dealership is hitting the gas on its advertisin

If you drive around many metropolitan areas, you may notice a large empty space where Toys “R” Us used to be. After struggling to keep up with modern shopping trends, the company filed for Chapter 11 bankruptcy protection in 2017 and even

It’s the 21st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile landing pages are the online connection between you and your range of users, don’t make the mistake of

All aboard! Everyone seems to be jumping on the social media marketing bandwagon, touting it as a paradigm shift that companies must embrace to be successful. And, while it certainly has its place when implemented with a clear strategy, it will never

The Bob Ross Auto Group, based near Dayton in Centerville, Ohio, has been selling cars since 1974, including more than 44 years as a Buick dealer, 39 years as a Mercedes-Benz dealer, and 36 years as a GMC dealer. Currently, the Bob Ross Auto Group al

Uber, Amazon, Airbnb are players in different industries and have his its own business models but share one common theme: each has taken leading-edge technology and used it to alter the traditional way that goods and services have been delivered. So,

As an F&I manager, you offer products and services that can literally change your customers’ lives. Unfortunately, if your customers don’t like you, your products and services are irrelevant! We all have lived that scenario where a custom

Having a digital strategy is the best way to prepare your organization’s infrastructure so that it will be positioned to compete in all facets of its market. According to a recent Sprout Social study, Facebook remains the dominant force in both