As the automotive marketing industry grows and becomes more and more competitive, we (as an industry) have to take a step back and examine how we’re approaching our monthly goals and sales objectives.  The idea of “hustle hustle hustle,

Nearly 60 million Americans have experienced identity fraud, and much of that fraud comes from information stolen during data breaches. In fact, 31.7 percent of breach victims later experienced identity fraud, compared to just 2.8 percent of individu

2019 NADA Chairman Charles W. “Charlie” Gilchrist served most recently as NADA vice chairman, representing Northern Texas’s franchised new-car dealers on the board. Thanks to his vision and commitment, what was initially SouthWest F

As always, the annual massive SEMA/AAPEX extravaganza provided a multitude of informative and essential work sessions. In fact, there are some 100 plus available in SEMA gatherings, featuring individual experts and knowledgeable panels covering many

It’s time to change how you think about SEO. Google has released several major updates the last few years that have profoundly affected SEO, yet far too many dealers and automotive marketing agencies are still using the same tactics they’ve been

This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates, and competition from every angle, you can hold and improve EBITDA with better expense control, more effective marketing,

Does your dealership offer customers the option to purchase a car online? If not, you’re missing opportunities and sales. According to surveys, 83% of consumers want to do one or more steps of the purchase process online. Of course, other surve

Challenging situations in business are inevitable, but what makes the difference is how you handle them. No one can control how a customer reacts, feels, talks, or behaves, but you can control your response and what you do about the situation to make

A Legal Ruling in Efforts to Avoid Using an Independent Franchised Dealer Network  On December 6, 2018, the Connecticut Superior Court affirmed an earlier administrative law judge’s ruling that Tesla’s “Gallery” locations were operating