Ferman Automotive Group, an independently owned and operated group of franchise car dealers, serves the Tampa Bay area and Florida with 14 major automotive franchises, including Acura, BMW, Buick, Chevrolet, Chrysler, Dodge, Ford, GMC, Jeep, MINI, Ma

By Kyle Keogh, Automotive Industry Director, Google Technology is changing the car-buying experience. Consumers are no longer taking a linear path to purchase. Today’s consumer journey just isn’t that simple. Our research shows that there can be

As many analysts have predicted, 2019 is off to a rocky start for auto sales. Challenges from a variety of factors including rising interest rates, government shutdowns, and inclement weather have resulted in some of the highest dealer inventories le

Time spent on mobile devices is only increasing, and automotive dealers need new tools to reach Millennial and Gen Z auto buyers. With a large and unduplicated audience in these demographics, Snapchat has become a powerful channel for dealers looking

Most managers have made observations concerning important policies, procedures, and methods which at one time were put in place, only to ultimately and mystically vanish along the way.  This recognition usually comes along after some negative event

Another year, another NADA Show has passed, and Digital Dealer was there along with 22,000 other automotive industry professionals. The NADA Show pulled no punches this year with their excellent keynote speakers – Kat Cole, COO and President of Foc

Women now account for 45% of new car purchases – approaching a tipping point. With this segment responsible for buying 7.74 million new vehicles in 2018, dealers need to re-examine the ‘one size fits all’ approach to marketing and better tailo

Dealers understandably like to focus on customer service and a positive buying experience. But to do that well, they need to rely on a network of business operations running behind the scenes to make sure all of their information is easily available

Nearly every industry is focused on customer experience and the automotive industry is no different. In fact, earlier this year at Consumer Electrics Show (CES), automotive makers including Hyundai, Audi, Mercedes Benz and Nissan showcased technologi