Aluminum vehicles to reshape repair business, according to The Detroit News. Expensive body shop tools and training, and labor rates that could nearly double, will rock the auto body repair industry following Ford Motor Co.’s foray into aluminum-bo

From Business to Community: What’s better, email or social media? Much like the egg-chicken debate, marketers can argue until they’re blue in the face about whether email marketing or social media marketing is more effective for brands. Each

The best leaders model the behavior they want, according to Forbes. What the best leaders understand is that employees spend an inordinate amount of time watching what the boss does. And what I have come to learn is that a boss’ behavior is just as

Make the most of your shop’s social media efforts, according to Search Auto Parts. Social media offers collision repair businesses a great way to keep their name in front of their existing customers – and in front of all the people those cust

5 easy ways to revitalize your stalled fixed ops department marketing, from Stratosphere Studio. Are you at a point in the year when your auto body shop marketing efforts seem to have stalled? Maybe your website page views are flat-lining or your lea

MaximTrak Technology’s F&I Suite has been recognized by CIO Review magazine for changing the way consumers buy cars from auto retailers. “By injecting innovative F&I technologies and processes into the vehicle delivery process, MaximTrak

Content marketing is a vital component of your business’ overall digital marketing strategy. You may have heard the term “Content is King” over that past few years but what power does this “King” actually have when it comes to driving traff

The top 5 websites to improve your collision repair marketing, from Stratosphere Studio. If you are reading this right now, then you are clearly someone who cares about your auto body shop business and recognizes that marketing is hard work. You alre

Chrysler recalls 25,000 SUVs for braking issue, according to The Detroit News. Chrysler Group LLC said Friday it is recalling 25,250 SUVs to address a braking issue raised by a supplier. The Auburn Hills unit of Fiat Chrysler Automobiles said the rec