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Body ShopDealer ManagementDealer/GM NewsFixed Operations NewsOwnershipPre-Owned Sales & Marketing Strategies
Safety Culture and You: How Can You Create a Stronger Safety Culture?
While some employees may think that dealership safety rests solely on the shoulders of executive management that is not the case. Dealership safety is a company-wide responsibility, and though it may seem that your team is doing everything possible,
May 19, 2014
Our Industry Needs Veterans
Our industry needs veterans, from Search Auto Parts. Autocare is an extremely in-depth career-based industry that has so many opportunities for veterans. Consider the careers available today that many obviously know about, but others that are rarely
May 19, 2014
5 easy tips for staying engaged with your service department customers
5 easy tips for staying engaged with your service department customers, according to Stratosphere Studio. As you have probably experienced yourself, people are bombarded with advertisements all day, every day. Ads haunt our peripheral vision on the h
May 19, 2014
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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingTechnology
The Basic Building Blocks of a Website, and Their Costs
The basic building blocks of a website, and their costs, from Entrepreneur. Thanks to developments in technology, the vast majority of us don’t need to spend thousands of dollars on a website. There are solutions even a tech neophyte can use to bui
May 16, 2014
14 Things Only Gearheads Understand
14 things only gearheads understand, according to BuzzFeed. 1. The true meaning of “lying down on the job.” Click here to view the rest of the post >>
May 16, 2014
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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
How to Best Use Manufacturers’ Lists To Connect With Your Next Sale
When you receive a list from a manufacturer informing you of customers who are driving an older vehicle or reaching the end of their lease and listing which customers are driving what models, what do you do with that goldmine of data? If you have an
May 12, 2014
Fixed Ops Challenges Are Coming: Are You Ready?
Service departments across the nation are gearing up to handle the overwhelming demands that are coming due to large numbers of recalls, particularly with GM vehicles. With over four million vehicles recalled to date in 2014, dealerships need to be r
May 12, 2014
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Dealer/GM NewsDigital DealerFixed Operations NewsLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Why Customers Object
Learning how to properly respond to customer objections is an important part of any well structured sales process. In order to understand why customers object, you need to be clear and honest about your methods of selling. Then, you will know how cus
May 5, 2014
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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsLead Management & CRMMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & Marketing
What’s the Secret to 100% Customer Retention?
Hint — Stop Looking to Your Website! Even with all the bright lights and pony rides focusing on digital marketing, more dealers and managers are realizing the value of building their customer base instead of just riding the up and down marketin
May 5, 2014