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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsLead Management & CRMMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Gifts To Close The Deal Or Say Thank You
You want to close the deal and customers know this. Contrary to fact, they think there are thousands of dollars between the MSRP and the dealer price so they are looking for all of the discounts and perk they can get. The reality is you are only maki
Oct 8, 2014
Who is responsible for tech productivity?
From Search Auto Parts: Who is responsible for tech productivity? Who’s responsibility is it to make sure that technicians are productive? As you might imagine, it falls on everyone’s shoulders in the shop. But there are individual ways y
Oct 6, 2014
Personal Protective Equipment: Chemical Hand Protection
How do you choose chemical hand protection for employees at your dealership? Working with chemicals can be risky, as an accidental exposure from submersion or splash for certain types of chemicals can result in burns. Fortunately, there are a variety
Sep 22, 2014
Get Serious About Slip Trip and Fall Prevention
Dealerships are subject to a variety of safety risks; the largest being slips, trips, and falls. Statistics show that these accidents account for 15% of all accidental deaths and account for the majority of Worker’s Compensation related losses at m
Sep 22, 2014
Phone Shoppers and Good Connections
Phone shoppers and good connections, according to Search Auto Parts. The perception from the outside might be that everyone does everything via the Internet, but anyone in the tire or automotive repair business still is very familiar with that voice
Sep 22, 2014
Protect Yourself and Your Employees with Respiratory Protection
OSHA has instilled a variety of requirements for shops that have employees who wear respirators. This applies to any facility that conducts any spray coating operations including painting, priming, or rustproofing. To stay in compliance, make sure th
Sep 9, 2014
Dealerships vs. Manufacturers: The Battle Over Vehicle Maintenance
Vehicle manufacturers are constantly bragging about their low cost of ownership. The marketing mantra stops just short of saying “all you have to do is put gas in it and go!” The prevailing wisdom of the manufacturers’ marketing departments app
Sep 8, 2014
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Dealer ManagementDealer/GM NewsFixed Operations NewsLead Management & CRMLeadershipPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
Making the Invisible Customer Visible
Phone Leads are Ramping Up – Do Your Agents Know Who They Are Talking To? Using digital website tracking to have a relevant conversation is as important for phone leads as it is for chat So much of our industry conversation has been focused on Inte
Sep 3, 2014
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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsLeadershipOwnershipSales & MarketingSales Management
Online Reputation Management Tips for Franchised and Independent Dealers
Online reviews level the playing field for dealerships both big and small. If you doubt the importance of reviews, consider these facts: The average online review is read by up to 25,000 people, with 88 percent of consumers trusting online reviews as
Sep 3, 2014