CEO & Executive Chairman Scot Eisenfelder explains why customers defect in service in this video blog.

With the auto industry facing a shortage of technicians, it’s important to do what we can to attract young technicians and keep them. After all, when the front end of the business slows down, it’s the back end that can keep your store afloat and

Most people think about marketing as a way to generate immediate ROI. For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated. While it̵

The current automotive market presents today’s dealers with unique challenges—the biggest one being the evolution of the customer experience. As shown by the seasonally adjusted annual rate (SAAR), which gauges the strength of overall vehicle dem

According to a recent article in Automotive News, consumers LOVE the idea of all of this new in-vehicle technology. The problem is that many of them don’t truly understand the intricate features and benefits. There is no way a salesperson can expla

 Scot Eisenfelder shares how dealerships can take future predictions and turn them into revenue opportunities in this video blog.

 Are you making the most of your Service Sales Opportunities? Do you set your Service Advisors targets for when they should be contacting customers? If not, in this Quick Tip Andy explains why you should.

Price is often a major factor in the purchase of any service or product. But it’s important to separate perceived price and received value. For example, $5 for a bottle of water might seem expensive, but that’s a deal if you’re walking through

Those who truly understand the intimate nature of any business configuration know that it’s all about numbers, period. And the “numbers measurements” are copious, which in the case of the financial statement puts the accounting office personnel