Posts
Effective Marketing – Don’t Forget the Service Department!
While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership
Feb 15, 2017
The Shuttle Has Left the Building…Maybe
One day, while bringing my vehicle into a large, very well-known dealership for service, a rather comical scene played out before my eyes. While the shuttle driver was leaving the dealership,
Feb 13, 2017
Demystifying Modern Customers: Here’s What They Really Want from Your Service Department
Today’s service customers aren’t easy to win over. “My customers are impatient,” many dealers say. “They only care about price. And even if they come in for service once, they’re probably
Feb 10, 2017
Parts for “Dummies”
Years ago someone gave me a book called ‘Windows for Dummies.’ It was not designed for ignorant people, but to explain Windows in layman’s terms so that the user could better
Feb 10, 2017
Why Recalls Won’t Ever Go Away: Part 2
In my last blog, I shared some reasons why dealers need to prepare for a constant flow of recall repair work for a long time to come.
Feb 9, 2017
Effective Communications with Recall Customers [VIDEO]
myKaarma CEO Ujj Nath discusses the importance of effective communications with recall customers in this short video blog.
Feb 6, 2017
Perception vs. Reality: Are You Seeing Your Service Department Through Your Customers Eyes?
Many consumers have the perception that servicing at a dealership is more expensive than at independent service providers. Whether this applies to your service department or not,
Feb 3, 2017
Hold On to What You’ve Got, Reach Out to Get More
Happy New Year! As we turn the page to 2017, I would like to suggest three New Year’s resolutions for you to consider in fixed operations:
Feb 1, 2017
Stop Banging Your Bruised Head & Start Pushing Accessories a Smarter Way
My annual trek to the November massive SEMA/AAPEX show, 50th anniversary at that, got me all excited when I attended a work session on promoting accessory sales
Feb 1, 2017