In a recent  article Colin Shaw, a leading customer experience thought leader and author, details his car-buying experience – and not in a positive way. He experienced car-buying the same way that car dealers have always done it in the past. [Spoi

ELEAD1ONE Partner Bill Wittenmyer explains how to recover wasted time in the service department and add billable hours without adding more techs.

In this Freebie Friday quick tip for Automotive Dealers, ELEAD1ONE Partner Bill Wittenmyer shares practical advice on how to connect with customers and build authentic relationships in today’s fast paced world of micro-interactions on social media.

The price you pay for a parts purchase makes or breaks the ultimate margin – never the sale price! There is so much more in the Aftermarket world than dealer personnel, who have never ventured there, realize.  With the constant push backwards that

In the far reaches of northeast Oklahoma stands a small domestic dealership that has a staff with a heart of gold. The men and women of Vance Chrysler in Miami, Oklahoma make me proud to be in the automotive business. Their selfless act of kindness e

Remember the good old days, when manufacturers notified dealers in advance that a safety recall was in the works? Dealership service departments had plenty of time to order the necessary parts, plan their marketing outreach (typically direct mail) an

Bill Wittenmyer explains why dealers should change their language when dealing with service customers from appointments to check-in times in this week’s Witt’s Wise Words.

With more than 63 million vehicles with open recalls currently on US roads and highways, you would assume that consumers would make recall repairs a priority. So why are consumers so apprehensive to repair those recalls at the dealership? As a dealer

According to the Los Angeles Times, Honda recently released a statement detailing how a Takata airbag killed a Florida man who was working on his 2001 Honda Accord. The vehicle was not being driven at the time and the report states that the man remov