If you’ve been in the retail automotive industry for any length of time, you’ve seen how inaction is thought to be the best course of action. With today’s evolving retail world where consumer’s can order oil and battery changes on Amazon,

When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)? For most dealers, ranking organically for search terms is difficult because their websites are optimized

It’s no secret in automotive retail, fixed operations that average sales per repair order measured as hours sold per repair order have remained stagnant in our industry for some time. Factory paid scheduled maintenance, the quality of the vehicles,

Service loaner programs are experiencing a surge in popularity. Manufacturers like these programs, which allow them to sell more cars. Dealers like the programs because they provide a convenience to customers and offer customers a chance to drive new

People’s sale style reflects their personal beliefs and values. This is because we act in the way we think is the most appropriate. But we determine what is the most appropriate based on our personal experiences. For instance, when I want to purcha

There is nothing more frustrating to a customer than being told a repair will take X amount of time – only to be informed later that it will take longer. To those who work in busy dealership service departments, this happens frequently. Custome

According to a recent article in Automotive News, Motorcars Honda in Cleveland Heights, Ohio, believes that the future of franchise dealership profitability lies in efficient vehicle service, and as a result it’s service department is bustling. So,

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service co

As our service industry experiences more changes over the next 5-10 years, there will be plenty of challenges in reducing customer defection, apathy and disenchantment in the service drive. The good news…we will still have the responsibility of pro