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Maritz Research Findings: Cash for Clunkers Created Significantly More Incremental Automobile Sales Than Previously Reported
Research concludes that the job-generating CARS Program attracted new buyer profile without stealing sales from the future
Mar 9, 2010
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Dealer/GM NewsDigital DealerEveryoneFinance & Insurance NewsFixed Operations NewsGeneralPre-Owned Sales & Marketing StrategiesSales & Marketing
Mercedes-Benz Financial expands mobile platform to include smartphones
Farmington Hills, Mich. ??? Mercedes-Benz Financial is now the first automotive financial services company to expand personalized and convenient account management features to all of its customers using smartphones like BlackBerry??, Droid ??, and ot
Mar 5, 2010
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Dealer/GM NewsDigital DealerEveryoneFinance & Insurance NewsFixed Operations NewsGeneralPre-Owned Sales & Marketing StrategiesSales & Marketing
NABD Announces Agenda For National BHPH Conference May 11-13, 2010
Houston, Texas ??? The National Alliance of Buy Here Pay Here Dealers (NABD) today announced the agenda for its 12th Annual National Conference at the Venetian Hotel & Casino in Las Vegas. ???We are excited about the fabulous new Venetian venue a
Mar 2, 2010
It’s All about Service: The back end is the new front end
Here is a riddle for you. The average dealership saw its sales decline by 14% in the third quarter of 2009 and yet its gross profit dropped only 8%. How is this possible if the largest portion of sales, the new car department, experienced a 25% dec
Mar 1, 2010
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Dealer/GM NewsFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesProfiles of SuccessSales & Marketing
Rob Fowler, Modern Automotive
Modern Automotive Group’s story, to be frank, isn’t really all that modern. That’s because the group’s original store dates back before the days of the Great Depression. The Chevrolet store – one of two in Winston-Salem, NC, was going out o
Feb 10, 2010
So, You Think you Have Problems?
Sometimes we get so caught up in our own world we lose sight of what others in similar, but still different industries have to cope with. Choices, choices, choices?? I can’t recall how many times I’ve visited with a parts manager and hear
Feb 2, 2010
Doing Business on the Dark Side
It’s no secret that automotive dealerships universally are dealing with shrinking customer counts in service and parts. Not only has the sudden and significant downturn in new unit sales impacted this figure, but the fact that vehicles only nee
Feb 2, 2010
Telephone Techniques to Improve Customer Retention
Telephone Techniques to Improve Customer Retention A service advisor’s ability to communicate effectively on the telephone can positively impact the dealership and improve customer retention. According to JD Power & Associates, 74% of all cus
Feb 1, 2010
Motivating Technicians to Sell Service!
There is only one way to increase your retail (customer-pay) service department revenue: sell more service! After reading the previous sentence my friend and co-worker, Ray Carter, would say, “ya think?” I realize this strategy of selling more se
Feb 1, 2010