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Bruce Qvale, Qvale Auto Group

You hear the name Bruce Qvale (pronounced kevallee) and probably think it sounds familiar. That’s because it is, especially if you have a fondness for exotic sports cars. The Qvale family maintains a long-respected and eclectic history within the U
Jun 1, 2010

Fixing Fixed Absorption Finally — Say this 10 times real fast

Calculating fixed absorption is one of the most important business-strength measurements a serious dealership investor can make. In case you aren’t savvy on this, fixed absorption is a calculation of the gross profit generated in the “fix
May 24, 2010

Stop Using a Butter Knife in a Gun Fight

I have been thrashing The Garage drum (check out www.NetProfitTraining.com) for a number of columns now. We and a hundred of our closest dealer friends have learned quite a bit this past year, both from victories and gaffes while implementing this un
Apr 16, 2010

Corina Diehl, Diehl Auto Group

Corina Diehl has been a dealer for three years, owner of the Diehl Auto Group in Butler, PA, a small town a few miles north of Pittsburgh. A devastating personal tragedy brought her into the business a year before the collapse of 2008 and 2009. Yet,
Apr 10, 2010

Convert Used Car Buyers into Lifetime Service Customers

Less than 10% of used car buyers return to the dealership for customer-pay service work. But don’t take my word for it. Run the numbers and see for yourself. Run the VIN numbers for all the used vehicles you sold in 2009 and compare it to the VIN n
Apr 10, 2010

Tips for Making Quick Service Worth It

We do a lot of brain busting determining how to generate sufficient stall revenue, so that the entire dealership’s expenses can be covered by service and parts.  Essentially we have established there are three distinct work types in auto service s
Apr 1, 2010

Be Careful of Limited Warranties

Did you know that offering a warranty on a new or used vehicle, even one that is limited in duration, can open a dealership up to litigation years after the warranty has expired? Many dealerships currently offer written warranties on new and used veh
Apr 1, 2010

Matthew Belk, BetterCarPeople.com ??? 8th Digital Dealer Conference Speaker

Click above to view the video of Matthew Belk explaining what he will be discussing at the 8th Digital Dealer Conference and Exposition: Real-life Online Sales Techniques. A short attention span discussion of what is working for dealerships online sa
Mar 31, 2010

MediaTrac???s LoyaltyTrac Customer Loyalty & Service Retention Program Helps Auto Dealers Drive 24 Percent Increase in Customer Visit Frequency

San Ramon, CA ???March 15, 2010??? MediaTrac, LLC. (www.media-trac.com), a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs, announced today that it has reached a milestone
Mar 15, 2010