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Monroe ‘Everything Gets Old’ Ride Control Campaign Debuts In Major League Baseball Stadiums

It’s Opening Day of the 2013 Major League Baseball (MLB) season – and for Tenneco’s Monroe shocks and struts brand, which will debut its “Everything Gets Old. Even Your Shocks” automotive ride control advertising campaign for baseball fans
Apr 2, 2013

2013 U.S. Original Equipment Tire Customer Satisfaction Study

J.D. Power and Associates Reports: Automakers Turn to Tires to Help Reach CAFE Standards for Fuel Efficiency, Despite Customer Concerns with Run-Flat and Low-Rolling Resistance Tires Michelin Ranks Highest in Three Vehicle Segments; Pirelli Ranks Hig
Apr 1, 2013

Sudden Acceleration Brings Class Action Lawsuit to Ford Motor Company

According to Bloomberg, Ford’s electronic throttle system has been overriding drivers commands and forcing the car to accelerate unexpectedly. Inability to stop older-model cars from 2002-2010, and accusations of concealing the defect are just
Apr 1, 2013

The Espresso Veloce Machine: The Car Lover’s 12-Piston Coffee Maker

From Gizmag, this engine-shaped espresso maker from Veloce will satisfy all your cravings. Styled after 1990’s Grand Prix race car engines, the Veloce can be bought as either a V10 or V12 engine model. Serving coffee from the exhaust tubes shou
Apr 1, 2013

Working on a High Compression Engine? Choose the Right Starter

One Dirt’s engine-tuning experts discuss selecting the right starter in a high-compression engine, and what kind of fit, gear-reduction, and the kind of torque output that can help and hurt. Some research includes GM and Chevrolet Performance u
Apr 1, 2013

National Car Care Awareness: Campaign Advice and Hosting a Car Care Event

Brake & Front End provides “non-selling” style event tactics to improve good will with customers. Free diagnostics and promotions to use during the month of April, or Car Care Awareness month, will help dealers develop their customer
Apr 1, 2013

Is Your Dealership Service Ready?

Learn how to make your dealership service-ready from the NASTF. During the Spring quarterly meeting, professionals discussed what dealer’s need to do to better prepare their service department for more volume. Mark Saxonberg from Toyota, Bob St
Apr 1, 2013

Service Leaders: BMW of Sterling’s Strategies for Success

From Auto News, view a personal interview with Thomas Moorehead of Sterling, VA. The dealer-leader provides insight on how his service department provides customer relations that guarantee return customers. Moorehead provides statistics, dealership s
Mar 25, 2013

Pirelli Launches U.S. Associate Dealer Program (Update)

ROME, Ga.— Pirelli Tire North America Inc. (PTNA) has launched an associate dealer program called FasTrack that enables dealers and their sales teams to earn rewards on all eligible Pirelli tires they sell along with giving them access to exclusive
Mar 22, 2013