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Monroe ‘Everything Gets Old’ Ride Control Campaign Debuts In Major League Baseball Stadiums
It’s Opening Day of the 2013 Major League Baseball (MLB) season – and for Tenneco’s Monroe shocks and struts brand, which will debut its “Everything Gets Old. Even Your Shocks” automotive ride control advertising campaign for baseball fans
Apr 2, 2013
2013 U.S. Original Equipment Tire Customer Satisfaction Study
J.D. Power and Associates Reports: Automakers Turn to Tires to Help Reach CAFE Standards for Fuel Efficiency, Despite Customer Concerns with Run-Flat and Low-Rolling Resistance Tires Michelin Ranks Highest in Three Vehicle Segments; Pirelli Ranks Hig
Apr 1, 2013
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Fixed Operations News
Sudden Acceleration Brings Class Action Lawsuit to Ford Motor Company
According to Bloomberg, Ford’s electronic throttle system has been overriding drivers commands and forcing the car to accelerate unexpectedly. Inability to stop older-model cars from 2002-2010, and accusations of concealing the defect are just
Apr 1, 2013
The Espresso Veloce Machine: The Car Lover’s 12-Piston Coffee Maker
From Gizmag, this engine-shaped espresso maker from Veloce will satisfy all your cravings. Styled after 1990’s Grand Prix race car engines, the Veloce can be bought as either a V10 or V12 engine model. Serving coffee from the exhaust tubes shou
Apr 1, 2013
Working on a High Compression Engine? Choose the Right Starter
One Dirt’s engine-tuning experts discuss selecting the right starter in a high-compression engine, and what kind of fit, gear-reduction, and the kind of torque output that can help and hurt. Some research includes GM and Chevrolet Performance u
Apr 1, 2013
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Dealer/GM NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesSales & MarketingService
National Car Care Awareness: Campaign Advice and Hosting a Car Care Event
Brake & Front End provides “non-selling” style event tactics to improve good will with customers. Free diagnostics and promotions to use during the month of April, or Car Care Awareness month, will help dealers develop their customer
Apr 1, 2013
Is Your Dealership Service Ready?
Learn how to make your dealership service-ready from the NASTF. During the Spring quarterly meeting, professionals discussed what dealer’s need to do to better prepare their service department for more volume. Mark Saxonberg from Toyota, Bob St
Apr 1, 2013
Service Leaders: BMW of Sterling’s Strategies for Success
From Auto News, view a personal interview with Thomas Moorehead of Sterling, VA. The dealer-leader provides insight on how his service department provides customer relations that guarantee return customers. Moorehead provides statistics, dealership s
Mar 25, 2013
Pirelli Launches U.S. Associate Dealer Program (Update)
ROME, Ga.— Pirelli Tire North America Inc. (PTNA) has launched an associate dealer program called FasTrack that enables dealers and their sales teams to earn rewards on all eligible Pirelli tires they sell along with giving them access to exclusive
Mar 22, 2013