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Non-Compliance – Your Employees May Be Costing You Money
We recently published an article in this magazine entitled “ Supplier Audits to Reduce Costs and Improve Compliance.” The article encouraged organizations to audit suppliers on a periodic basis to verify compliance with price, terms surcharge
Aug 1, 2010
Small Coverage Details that Could Cost Your Dealership a Fortune
The past several months we have seen some interesting policy quirks. Knowing this information may help you be certain that you have the right insurance coverage for your operation and are paying what you expect to pay. Aggregate auto inventory deduct
Aug 1, 2010
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Dealer ManagementDealer/GM NewsFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing Strategies
Don’t Write It in Sand, Carve It in Stone
Every time I do a 20 group, dealer state association meeting or anything where a group of dealers are gathered without their managers, I start hearing what used car managers will not do or adhere to, or what they want as policy. I have some recommend
Aug 1, 2010
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Dealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
The Power of the Word
What is the impact of word choice on sales? In a word, dramatic. When a customer submits a lead to a dealership, it is best practice to execute a multi-vehicle price quote within 10 minutes. It is also best practice to follow with a phone call in 10
Aug 1, 2010
A Story of Lost Loyalty….and How to Regain It
Polston_Fixed Operations August10 The following is a true story. I took delivery of my new vehicle in January 2009. It was a smooth process and overall a pleasant buying experience. The salesman thanked me for my business and then he stuck his
Aug 1, 2010
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Dealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMSales & MarketingSales ManagementSales Strategies
Would You Be a Fan of Your Dealership on Facebook?
While there has been much written about every business’s need to dive head first into social media – and even a few articles recently that attempted to put a dollar value on a Facebook fan – nearly all of these discussions miss the mark for
Aug 1, 2010
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Digital DealerFinance & Insurance NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & Marketing
The Battle for the Right Lead Mix
I remember my first Consumer Reports customer. He came into the dealership looking for a used car, carrying a copy of the magazine and consulting it frequently. If a car didn’t measure up to the editors’ standards, my customer wouldn’t look at
Aug 1, 2010
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Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & Marketing
Do you Have a BDC or a BCC?
BDC is one of the most incorrectly overused terms in the automotive retail environment. Far too often, the roles and responsibilities of the employees working in these “business development centers” are doing no developing at all. They are simply
Aug 1, 2010
With History there is No Mystery
As all of you are aware for 28 years I have been teaching you in class that “every used car has a story, but if you can’t tell it, you can’t sell it.” The importance of having a customer involved in their trade in is vitally important to the
Jul 1, 2010