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FordDirect Enhances Product Team with Promotions of Ryan Soffa and Fadi Aoude

DEARBORN, Mich. — FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced today the appointment of two executives – Ryan Soffa, senior vice president of product development and Fadi Aoude, senior vice p
Dec 8, 2011

Three Key Prongs of a Provisioning Strategy for Used Vehicles

In my last column, I suggested that “provisioning” is a more apt description for determining the types of vehicles that are appropriate for a dealership’s inventory and marketplace. I like this term as a replacement for “stocking” because i
Dec 8, 2011

Is the Insurance Policy You Have the One You Thought You Bought?

Is the insurance policy sitting on your desk correct? Are all the “Is” dotted and “Ts” crossed? Did all the changes you negotiated and corrections you made actually end up in the policy? I have reviewed hundreds of policy sets every year and
Dec 8, 2011

Average Unique Visitors to Websites in November 2011: 3,732

According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 54% during the month of November 2011. This information is based on statistics for national automotive Internet behavior for November 2011. Below ar
Dec 8, 2011

Mitsubishi Motors Makes First Fleet Delivery of the 2012 Mitsubishi i-MiEV

SAN FRANCISCO — Representatives from Mitsubishi Motors North America, Inc., (MMNA), along with San Rafael Mitsubishi, conducted the very first fleet delivery of the all-new 100% electric-powered 2012 Mitsubishi i to the California Bay AreaR
Dec 8, 2011

It’s 2012: Time to Introduce your Floor Managers to the Internet

I was training with a dealer group the other day, and during a break the Internet managers were jovially reminiscing about the days – way back in 2003 and 2004 – when dealers were still not sure they even needed a website. I was working for Deale
Dec 7, 2011

Toyota’s Statement Regarding the NHTSA’s Five-Star Composite Rating for the 2012 Camry

Statement from Toyota Motor Sales, U.S.A., Inc., Regarding the National Highway Traffic Safety Administration’s Five-Star Composite Rating for All-New 2012 Camry: We are very pleased that the all-new 2012 Camry has earned a five-star composite safe
Dec 7, 2011

FordDirect Names Meri Glade Chief Compliance Officer and General Counsel

DEARBORN, Mich. — FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced today that Meri Glade has been named general counsel and Chief Compliance Officer of the Company. Ms. Glade joins FordDirect to overse
Dec 7, 2011

Dealers United Now Larger than the Largest MegaDealer Group in First 90 Days

Sarasota. FLA – Dealers United, the first service to truly leverage the buying power of privately-owned dealerships, today announced member growth in their first 90 days of business has outpaced all expectations. Dealers United now represents more
Dec 7, 2011