F&I managers have a tough job! Personally, I love the grind, but it’s not for everyone. The hours are long, the pace is relentless, and the expectations are unforgiving. Let’s face it, a lot rides on an F&I managers’ ability to secure t

Certification means a safer, more reliable data exchange between UpdatePromise products and Reynolds’ dealership management system. Chino Hills, CA – June 4, 2018 (U.S. ONLY) UpdatePromise, the leader in Consumer Experience Solutions, is pleased

Bedford, TX (June 5, 2018) – Binary Automotive Solutions today announced the hiring of Joe Turner, Matt Ward, and Troy Scheer to their executive staff. All three professionals bring a unique understanding of marketing and sales processes to their r

New Brand Identity Creating First-to-Market Vehicle Lifecycle Solutions Company St. Louis, June 5, 2018 – MetroGistics, through acquisitions of McNutt, AmeriFleet and Metro Title Services, has rebranded as a new entity called ACERTUS. The new name

You know the feeling– that giddiness you experience when you think about your future together. The daydreams about the things you’ll do and places you’ll go. Your nervousness that other people won’t like them as much as you do. The appreh

Social media has matured into a major player for effective dealership marketing and lead generation. Its tremendous growth has amplified the problem of well-intentioned people aimlessly trying to figure it out as they go. Now that significant investm

There are many ways to stay connected with your customers: face-to-face, phone, direct mail, and multiple digital platforms like Google AdWords and email. The common dominator is to stay connected. Why is staying connected important? Because you want

“Power to the People!” Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any marketing/advertising investment you make. Over the past 35 years, I’ve witnessed up close and personal the

It’s critical to take the time to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all the purchases at your dealership. I recently had the distinc