When I had the opportunity to move into the role of internet director at a Ford dealership in Escondido, I was excited about the responsibility, and of course, the pay raise. Not wanting to screw things up, I spent a good amount of time learning from

Connects brands with real people using rich customer data profiles WATERBURY, VT – Wizely, a digital marketing company focused on the intersection of advertising, analytics & product development, is launching today at the CMO Digital Insigh

 With disruption in traditional automotive retailing, dealers must learn how to provide affordable, flexible mobility solutions to our customers. Kevin Frye, eCommerce Director of the Jeff Wyler Automotive Family (one of the top 50 dea

WebBank’s Nationwide Lending Lets Confident Financial Accelerate Expansion Plans BOULDER, Colo. and SALT LAKE CITY, Utah – June 11, 2018 – Confident Financial Solutions (“CFS”), the consumer finance platform redefining the car repair loan i

 After the Cambridge Analytica story, Facebook announced that it will end the use of third-party data for advertisers. This includes Polk data provided by Oracle that is the foundation of most automotive ads in the United States. In th

 Facebook and Instagram marketing is the most targeted and cost-effective way to reach new customers. The average American is on Facebook and Instagram over an hour a day, so if you want attention, you need to learn to use Facebook and In

 Turnover is rampant in this industry. Have you ever wondered what the difference is between a leader and a manager? Do you tell or do you do? Do you blame your team for failures or do you truly coach and counsel? Toni Anne Fardette will

 Last-click attribution has long been the standard when it comes to online advertising. This model is proving to be less effective as the consumer journey becomes much more complex. With more device touchpoints, multiple ad formats, and v

Take a good look at your sales team. Most of them won’t be there next year. According to the latest NADA Workforce Study, salesperson turnover rates are out of control at 74%.1 That means if your dealership has 25 salespeople, 19 of them are leavin