The greatest challenge in the automotive industry today is finding leaders who will lead, managers who will manage, and directors who will provide direction. The centerpiece of effective leadership, management, and direction is accountability: Person

“If you have always done it that way, it is probably wrong.” – Charles Kettering “Innovator,” “disruptor,” “game changer” all phrases describing today’s most successful companies. How do you develop a creative culture in your

There is a war for attention right now on social media. The only way for a dealer to stand out on social media is to rise above all the noise. People need to hear your unique voice amongst the roar of everyone else. Naturally, you’ll wonder ho

With digital marketing transforming at a rapid pace, everyone has become more discerning online. Shoppers do 80% of the buying process digitally,[1] so they’re looking for websites that make that as easy as possible. They prioritize a great experie

Reviews are everywhere. Car dealer reviews are no exception. How can your dealership leverage reviews to maximize their positive impact and improve sales to women customers? National research shows that women use car dealer reviews 50% more than men

Jeep share of interest on Jumpstart sites increased +15% from June 2017 to June 2018. In the past year, Jeep has leapfrogged Nissan and BMW and now is the 5th most-shopped brand (from 7th in June 2017). Additionally, the first half of 2018 was Jeep�

University students are leasing short-term vehicles to meet their transportation needs for college With hefty tuition prices rising each and every year, college students and their parents brace themselves for college expenses. Outstanding Federal loa

ATLANTA, August 6, 2018 – Six months into its dramatic transformation, Autotrader is delivering the more dynamic car-shopping experience it pledged to car buyers and dealers at the beginning of 2018. For consumers, the optimizations have yielded a

Lease Approval Ratings Continue to Improve in July Following Steady Approval Increase for 3 Consecutive Months CINCINNATI, OHIO (August XX, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants re