Paid search is an area where dealerships commonly overspend (in huge amounts), and at the same time, do not inspect their campaigns at a detailed level. There is perhaps no other purchase dealers make where they give an agency a blank check and simpl

In the last two columns, we reviewed the service and body team production system’s history and many facets, which over decades evolved into a variety of successful and not successful offspring. When developed and installed correctly, it is by far t

After having attended a remarkable Digital Dealer 25 Conference & Expo in Las Vegas, I was left with a few lasting notes that I thought I might share with you. The conference was action-packed, with dynamic and knowledgeable speakers, interesting

“Dysfunctional” is defined as not operating normally or properly; having malfunctions. Following are signs of a healthy and functional team, as well as their dysfunctional counterparts. Consider which characteristic most resembles the team you sp

Architects and builders everywhere when asked, “What is the most important step in building a quality long-lasting structure, whether it be a home or skyscraper,” reply with the same answer. It is the foundation. Foundations matter! Yet, this uns

The inventor of Dynamic Number Insertion (DNI) has acquired the industry’s top marketing analytics provider to present dealers with the most holistic and actionable insight.   November 19, 2018 — Car Wars, the artificial intelligence (AI

Acura & Hyundai See Quarterly Demand Fall from Unfavorable Lease Policies CINCINNATI, Nov. 28, 2018 — Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights from the thir

Company now counts 30 patents in its portfolio, with latest patent covering Kahu connected car solution for dealers IRVINE, Calif., Nov. 27, 2018—The U.S. Patent and Trademark Office has awarded Spireon, the vehicle intelligence company, a patent f

eAutoAppraise is proud to announce the addition of Kelley Blue Book® Values as part of its dynamic trade-in platform. PHOENIX – Nov. 26, 2018 – In an effort to continue to provide industry-leading website solutions, eAutoAppraise has tea