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Polk Extends Relationship with Pivnet to Provide Additional Services to Central Atlantic Toyota Dealers

SOUTHFIELD, Mich. – Polk, the leading automotive marketing intelligence firm, has entered into an agreement with Pivnet, an interactive services agency, to provide enhanced marketing analysis for Central Atlantic Toyota dealers.   Polk insight wi
Jan 31, 2012
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Dick Brooks Honda Increases Sales, Lowers Cost Per Sale with AutoUSA’s ShowProSM Incentive Program

Fort Lauderdale, FL  – BOOTH 1415, NADA 2012—AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today that Dick Brooks Honda in South Carolina has generated an average of 60 showroom visits per month using one of AutoUSA’s pro
Jan 31, 2012
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80% of eligible dealers are enrolled in dealership update program

DETROIT – Buick and GMC customers nationwide are discovering how a more welcoming dealership atmosphere enhances the experience of buying a new car or servicing a vehicle. More than 1,900 dealers, many in major markets, are showing the way. The ong
Jan 31, 2012
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Contact At Once! Announces Fully Managed Chat Offering

ALPHARETTA, GA. – Contact At Once!, the dealer chat leader, today announced the addition of a fully managed chat offering to its family of dealer chat solutions.  In contrast to the still-available Dealer Edition packages, in which a software s
Jan 31, 2012
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Dataium ASI™ index ranks the BMW 3 series highest on the American auto buyer’s wish list

Nashville, TN  — Dataium, the largest aggregator of Internet automotive shopper behavior, released its 2011 ASI (Auto Shopper Intensity) Rankings report for new vehicles. The rankings are based on its ASI index which measures consumer demand a
Jan 31, 2012
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Toyota Reinvents More Than the Camry in Extended Version of Super Bowl XLVI Commercial

TORRANCE, Calif. — Toyota Motor Sales, U.S.A., Inc. today announced the premiere of the extended version of its Super Bowl XLVI commercial.  The spot takes a cue from the marketing campaign promoting the striking reinvention of the 2012 Camry
Jan 31, 2012
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kbb.com Predicts Traffic Surge for Chevrolet Sonic, Honda CR-V Following Super Bowl XLVI

IRVINE, Calif. — Kelley Blue Book, www.kbb.com, the leading provider of new car and used car information, today reports its predictions for automaker ad supremacy during this year’s Super Bowl. On game day, Kelley Blue Book anticipates th
Jan 31, 2012
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Honda Motor Co., Ltd. Reports Consolidated Financial Results

TOKYO — Honda Motor Co., Ltd. today announced its consolidated financial results for the fiscal third quarter ended December 31, 2011. Honda’s consolidated net income attributable to Honda Motor Co., Ltd. for the fiscal third quarter en
Jan 31, 2012
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IMN Loyalty Driver Goes Into Overdrive at NADA Convention and Expo

WALTHAM, Mass. –  IMN, the digital marketing company that delivers branded eNewsletters and content for vertical markets, today announced details of its participation at the 2012 NADA/ATD Convention and Expo (booth 112), an annual event showcasin
Jan 31, 2012