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TIME and Ally Financial Honor Denver Dealer
LAS VEGAS –Mike Shaw, dealer principal of Mike Shaw Chevrolet Saab in Denver, Colorado, was named the 2012 national TIME Dealer of the Year today. Shaw received this highest honor out of a select group of dealers from across the country recognized
Feb 8, 2012
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Jumpstart Automotive Group Highlights Super Bowl Advertisers Scoring Big with Online Car Shoppers
San Francisco, CA – Jumpstart Automotive Group, an expert automotive marketing organization, today highlighted the Super Bowl auto advertisers gaining the biggest ground with online car shoppers. The analysis looked at online traffic data from the
Feb 8, 2012
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ActivEngage and HookLogic Partner to Provide Comprehensive Solution for Automotive Dealers
NEW YORK – Two leading technology providers in the automotive marketing industry, ActivEngage and HookLogic, announced a strategic alliance combining the companies’ live chat and targeted incentive technologies into a comprehensive solution for a
Feb 8, 2012
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Super Bowl Advertising Insights: Which Super Bowl Ads Scored the Highest Audience?
Based on Kantar Media Audiences’ commercial ratings analysis for Sunday night’s Super Bowl telecast, Cadillac scored the highest audience, averaging a 43.5 average household rating. Automotive brands accounted for 6 of the top 25 rated ads �
Feb 8, 2012
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GM: Cadillac Super Bowl Spot Most Watched in U.S. History
DETROIT – Cadillac’s 30-second preview of the upcoming 2013 ATS compact sport sedan shown in Sunday’s Super Bowl XLVI broadcast was the most-viewed single advertising spot in U.S. television history, according to a study released Tuesday. Kanta
Feb 8, 2012
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Morpace finds that factory image programs remain important to dealers and OEMs
FARMINGTON HILLS, MI – Factory image (also known as facility assessment) programs and high manufacturer standards for dealerships are fueling a debate between dealers and manufacturers. This topic was at the forefront at the National Automotive
Feb 8, 2012
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AutoTrader.com Enhances Connections Solution With New Chat Dashboard and Sitelink Pro
ATLANTA — AutoTrader.com is making it easier for dealers to provide a better shopping experience online with enhanced features included in the new Connections Expert solution. New for 2012 are the comprehensive Chat Dashboard and Sitelink Pro
Feb 8, 2012
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Leading Automotive CRM DealerSocket Announces Five New Products at the 2012 NADA’s Annual Conference
SAN CLEMENTE, Calif. — Leading auto dealer CRM DealerSocket (DealerSocket.com) announced five new products that were showcased at 2012 National Automobile Dealers Association convention in Las Vegas; SocketTalk™, RevenueRadar™, EnterpriseD
Feb 8, 2012
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AutoTrader.com Shows Direct Impact of the Big Game’s Automotive Ads to Website Usage and Shopper Behavior
ATLANTA — As the leading online resource in the automotive marketplace, AutoTrader.com makes its mark on the big game by tracking what advertisements drive consumer online shopping behavior. Using a methodology that identifies the real-time
Feb 8, 2012