Dealerships across the country are utilizing integrated, multi-media marketing programs and data analysis to locate and attract the prospects with the highest probability of buying. Red McCombs Ford utilized a targeted digital marketing strategy to a

How many times over the past 10 years have you heard the following words/phrases…. customer loyalty, owner loyalty, customer retention, reward programs, loyalty programs? The folks at Twitter use the term “trending” to describe popular stor

J.W. “Bill” Marriott, Jr. is chairman and chief executive officer of Marriott International, Inc., one of the world’s largest lodging companies. The successor of the highly successful hotel change is a brilliant leader who clearly understan

Global quality survey through J.D. Power and Associates establishes quality benchmarks and provides an industry road map for exploring significant culture and process changes SOUTHFIELD, Mich. — The methods for measuring quality in the automotive i

FRANKLIN, Tenn.  – Turning in a leased car is about to get easier, quicker and more convenient for customers of two Japanese brands.  Nissan and Infiniti dealers now have a new app called RPM Mobile.  It allows dealers to complete a lease return

NEW YORK, Sept. 18, 2012 – The all-new Ford Fusion is the most fuel-efficient midsize sedan in America with an EPA-certified 47 mpg city, 47 mpg highway and 47 mpg combined fuel economy rating for its hybrid model. All-new Ford Fusion is America’

Phoenix Marketing International’s Alternative Fuel Vehicle Consideration Study: Opportunities Lie in Shaping Alternative Fuel Image and Appeal to Youth Detroit, MI – Phoenix Marketing International (Phoenix), a Honomichl Top-30 market research fi

The following statement is attributable to Stacey Allerton, vice president, human resources, Ford Motor Company of Canada, Limited. OAKVILLE, Ont. – Ford Motor Company of Canada, Limited and the Canadian Auto Workers union (CAW) have reached a tent

If a hailstorm was coming, most dealers and managers would take steps to protect their inventory from damage. If a vehicle on the dealership lot got splashed with mud, most dealers and managers would wash it to make sure their inventory showed well.