The term “Internet dealership” has become so pervasive that the words have all but lost their meaning. An Internet dealership is neither a virtual store nor a brick-and-mortar dealership that also happens to have a website. A true Internet dealer

Digital marketing is not only here to stay, it’s become a major chunk of annual marketing budgets. Automotive dealers need to have a complete understanding of what to expect from their digital marketing efforts to increase their return on investmen

Dealership data management systems collect and maintain mountains of data about your operation, your customers and your market. There is no doubt about the value of the information contained in those systems in enabling you to make the best possible

On the surface, one might think that website chat systems are very straightforward, that they’re all pretty much the same. They’re not the same and with one of the three most important components, the differences can be huge. When analyzi

On average, dealership’s are spending between $300 and $522 per vehicle to get calls, leads and showroom visits. It’s proven that a more effective process with those calls, Internet leads and unsold showroom follow ups will increase your bottom l

Digital marketing is exploding in the automotive industry. The average marketing budget for auto dealers now spends over 50% on digital marketing. As Media Post reports, the automotive industry is the second-largest advertising category (behind g

It’s usually the spring season that brings about thoughts of “change” and “cleaning up”. But it seems as if we ran past the exercise of “spring cleaning” this year and got right back into selling mode as soon as we moved the snow shovel

Today’s car shoppers have unprecedented access to information to support their car buying process. The availability of data and information across the value chain is steadily increasing. Consumers know more about auto specs, discounts, performance

Jim Sinegal, the co-founder of Costco once said, “We want to turn our inventory faster than our people.” There can be two meanings to this quote, the first being, “we hope that our employees will be with us a long time” and the second, “we