Before we get started discussing how to obtain a 5-star reputation for your dealership, pull up Google and conduct a search for your dealership’s name. (Note: if your dealership’s name is not unique

Chances are your dealership has already signed up with Google Analytics. Why wouldn’t you? It’s free. But what exactly does it do? Why do you need it? How can you use it to make better decisions

No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last year. What happened? As a digital marketing professional, how is it your budget gets bigger

The relationship between ROI and your customer’s satisfaction can be difficult to quantify. CSI reports and reviews tell part of the story, but to know and understand the full journey of a customer

When it comes to customer service or sales, we often talk about having the right chemistry with a customer. But what does that really mean? What are the right ingredients to attract women shoppers

According to the National Automobile Dealers Association (NADA), auto dealership service and parts sales in the U.S. grew to more than $91 billion in 2014, and service revenue averaged nearly $6 million per dealership. At 46 percent gross profit, thi

Your analytics dashboard reports a healthy bump in visitors, SRPs, and VDPs – sounds like you’re in for a great month. But by the time the 30th rolls around, showroom traffic was flat, and so were your sales. That disconnect is the central proble

It’s not surprising that digital media, as a percentage of total media consumption, officially surpassed TV in 2013. You can’t go anywhere without being surrounded by folks staring at a screen or tuned into their ear buds. We now travel unfettere

We see a product advertised on TV, we find that product online, and then we purchase the product without doing any further research. If this sounds too easy, that’s because in the vast majority of cases, it is. Case in point? Only 2% of customers b