Watch just about any sitcom and you’ll notice something: when everything goes wrong for the main character, it’s almost always because there’s been a miscommunication. Sometimes aliens or zombies

Unless you’ve been stranded on a desert island somewhere, content marketing has likely been on your radar. If you’re new to content marketing, things can get a little hazy, especially if you’re someone

Don’t wait until it’s too late! That’s mindset you need to have when trying to stay ahead of your competition. Sometimes, competitive advantage is created with the introduction of a breakthrough product

Can you tell me the make and model of the car each of your clients have? What about the last time they were in for an oil change? The last time they bought new tires?

Just as one baseball glove does not fit all who play baseball, one “all-encompassing” marketing suite or strategy does not fit all in the automotive business. Think about how our industry views vendors.

If you're a social media manager, your day is busy. Sometimes, at the end of the day, you feel like all you did was spin your wheels. The boss is breathing down your neck waiting for results and you're

Prior to the Internet, the only way consumers could gain knowledge about a particular vehicle they were interested in purchasing was to visit a dealership. Today, however, dealership visits are down,

For most people, the experience of buying a car can be a long and laborious process. As research has shown, most people dislike dealerships and would definitely consider buying a vehicle online instead.

Certain words and phrases car dealerships use in emails resonate with customers, while other terms, while often similar, have the opposite effect.