You’ve heard it before. On average, consumers are exposed to 3,000 to 5,000 marketing ads every day, whether these are online ads, marketing emails, TV commercials, and so on. Of these ads, chances

Bob Dylan famously sang: "The Times They Are a Changin.'" This legendary song is an anthem to the seismic shift in the way auto dealers sell cars in the 21st Century. From smartphones

Twitter recently rolled out searchable stickers, which add creativity to user photos and can be clicked to see even more tweets that are tagged with the same image. Announced last month as a new

In a world where 2-3% lead conversion from a website is the high average, what the %$^# happens to the other 97% of shoppers who don’t submit leads? How do we get THOSE people to

Shopping for cars on Facebook happens more often that you may realize. Did you know that nearly a quarter of prospective car buyers use Facebook for researching their next car purchase?

Released Thursday, Borrell Associates' annual automotive advertising assessment finds that "dealers have begun an even stronger scale-back of expenditures in broadcast and print media,

It’s no secret the world has changed in terms of how consumers are researching and buying cars today versus just a few years ago. Multiple studies have shown that the average consumer visits

The recent news of Cars.com’s acquisition of DealerRater is creating a stir, basically because a review GIANT will be born when the transaction is completed next month. The new Cars.com

I always say the most successful marketers are the ones that look for problems and inefficiencies and implement new ways of thinking to solve them. There are those that follow, blend,