DD26 could have been subtitled, The Marketeers Strike Back. I believe I counted 104 sessions, 62 of which (60%) were dedicated to marketing and/or advertising of some sort. Out of the 148 vendors who supported the event, 85 self-identified as compani

Synopsis: Sarasota, Fla.-based Textmaxx Pro, a national SMS communication and marketing platform firm takes first place in Tech Tank competition during recent 2019 Digital Dealer 26 Conference and Expo. ORLANDO, Fla. — The fact that 88 percent of a

Another sun has set on the latest Digital Dealer Conference and, from my perspective, it was a success. There were some new ideas introduced into the agenda and some atypical appearances that infused this Digital Dealer not only with a fresh flavor b

 CDK Global VP of Sales Bill Wittenmyer shares the secret of success for managers in automotive retail.

 In this Freebie Friday, VP Sales CDK Global Bill Wittenmyer shares the three most important traits that dealerships should be looking for in salespeople.

By Ken Rock, Customer Care Manager, Auto/Mate Dealership Systems Do you know how much revenue your store is losing due to policy and shop supply abuse? During a visit to a dealership, I discovered $35,000 in revenue that had slipped through the polic

In my weekly visits with automotive dealerships, the largest area of waste in digital marketing spending is with paid search. Unfortunately, dealers have been sold on the fact that paid search is the answer to every digital marketing need, and that i

A common concern shared in the car business is “Where are all of the good people?” There is a shortage of talent, and an even bigger shortage in up and coming leaders, which is requiring dealers to focus more than ever on people development and i

By Mike DeLong, VP of Dealer Services, Covideo Lights…Camera…Action!  There is no doubt that video has become increasingly popular within the auto industry. Dealers across the country are becoming more in tune and embracing video technology to b