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Automotive Marketing 101: Best Practices for Your PPC Campaign

Did you know that 71% of people looking for a new vehicle research online, and 86% of those people repeat the same searches multiple times throughout their car-buying journey?
Oct 12, 2016

Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,
Oct 12, 2016

The Customer Survey That Changed A Dealership’s Digital Destiny

Jeff Running is the E-Commerce Director of Fremont Motor Company, an 11-store group based in Lander, Wyoming. 5 years ago, Jeff decided to ask every customer a set of 8 survey
Oct 12, 2016

This Week in Social Media News: Week of October 10, 2016

This is a communication and collaboration network tool that aims to make work just as addictive as social media. The belief is that employees will be engaged when using the product.
Oct 11, 2016

95% of Dealers Leave This Back Door Open

When you're busy working on your computer, what do you do when you see a little pop-up message notifying you that it's time to download an update? If you're like most people,
Oct 11, 2016

Two Common and Totally Preventable Causes of IT Downtime

Information Technology (IT) downtime is a common affliction in every industry, affecting businesses of all sizes. Downtime is frustrating and expensive. For the average auto dealership,
Oct 10, 2016

The Next Steps with Millennial Car Buyers

Millennials are technically defined by anyone who was born between the years of 1980-2000 and is currently anywhere between 17 - 36 years old, give or take a couple of years.
Oct 10, 2016

The Undervalued FAQ Page and How to Build It

Your customers have questions. You can only hope that your people have the answers. Not all of your prospective clients (or loyal customers) want to speak to a live agent, though, so they visit your website
Oct 10, 2016

10 Reasons Your Facebook Page is Failing

Not all Facebook pages are created equal. It's hard to ignore the opportunities available with Facebook to attract, engage and convert would-be customers. However, building a high-converting
Oct 10, 2016