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STUDY: Social Savvy Sales Pros 6X More Likely to Beat Quota
Not all Facebook pages are created equal. It's hard to ignore the opportunities available with Facebook to attract, engage and convert would-be customers. However, building a high-converting
Oct 28, 2016
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Dealer ManagementDealer/GM NewsDigital DealerReputation ManagementTechnologyTrending Industry News
The Rush to Automation Could Be Detrimental to Loyalty
Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible.
Oct 28, 2016
This Week in Social Media News: Week of October 24, 2016
Facebook issued an update to improve the usage of the Events bookmark by adding a new Recommendations feature. This feature simplifies the process of gathering
Oct 26, 2016
The Insurance Your Dealership Needs, But Probably Doesn’t Have
Insurance is one of those business costs we all hate paying every month, until the day we actually need it. I'm not an insurance expert so I don't know exactly how many policies a typical dealership has.
Oct 25, 2016
Fixing the Disconnect: How to Merge Digital Marketing and Floor Sales
Car shoppers would go to the dealer, hang out with the salesmen, test drive a number of vehicles and then repeat the cycle at a handful of other dealerships before finally arriving at a decision.
Oct 21, 2016
Foursquare Automotive Data Shows Value of Location-Based Customer Insights
Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the product or service and so on. These assumptions
Oct 21, 2016
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Dealer/GM NewsDigital DealerEveryoneFixed Operations NewsMarketing StrategiesSales StrategiesTrending Industry News
#DDWNE Final Thoughts
This is my second time attending the Digital Dealer Workshop in Cherry Hill, NJ and the one word that comes to mind is Awesome. It is a great event and though you wont find
Oct 21, 2016
Apple Might Not Be Building a Car After All
Apple’s automotive plans have changed, and the iPhone maker is no longer planning to make its car, according to a new report.
Oct 20, 2016
A Few People Can Buy Actual Cars On Amazon Right Now
We are starting to look at car sales on Amazon.com as pretty much an inevitability, but a few folks in France can actually do it today.
Oct 20, 2016