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Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

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One of Chevy’s Top Sales Professionals Weighs In: Get on Social and Get Your Own App

Mike Davenport has won all kinds of accolades for his performance from Chevrolet and is one of the top Corvette specialists in the country. He’s definitely not your typical guy on the lot.
Nov 10, 2016

What’s Driving A Shift in Digital Marketing Strategies?

Recent research uncovered specific differences in the way individual audience groups research and shop for cars. Women, Millennials, Hispanic and Asian car shoppers all search
Nov 10, 2016

We’ve Got the Data! Now What?

If anyone experienced the great misfortune of not being able to attend AutoHook’s J.D. Power AMR panel that had attendees lined up against the walls, I’ve got you covered. Below is a condensed collection
Nov 10, 2016

This Week in Social Media News: Week of November 7, 2016

Twitter announced they have added two new features to Direct Messages: welcome messages and quick replies. These new features allow businesses to provide customers
Nov 8, 2016

The Sad State of User Experience in Automotive Industry Websites

Maybe it’s just me, but have you seen the state of auto industry websites lately? I’m not just talking about dealerships (which are mostly awful). I’m talking about the vendors and even the
Nov 7, 2016

Lead Change to Lead the Market

Dealerships are no strangers to change, especially now with all the vehicle innovation that’s being introduced, as well as the flexibility consumers now have with shopping and buying. 
Nov 2, 2016

FCC Vote Means Internet Providers Need Permission To Share Your Data

"It's the consumers' information. How it is used should be the consumers' choice." So said FCC Chairman Tom Wheeler as the commission adopted rules requiring Internet service providers
Nov 2, 2016

This Week in Social Media News: Week of October 31, 2016

When creators produce great content, it leaves viewers looking for more. End Screens is a great way to engage viewers, both on mobile devices and desktop, and encourage them to view more of videos
Nov 1, 2016

Feds Propose Voluntary Automotive Cybersecurity Standards

Stopping well short of issuing regulations, the U.S. federal government is proposing voluntary cybersecurity guidelines aimed at getting carmakers and their suppliers to secure computers
Oct 31, 2016