As modern dealers, we have become digital marketing professionals. We have beautiful retail websites, focused on the buyer’s experience. Most have a digital marketing department

Social media, search, content, social ads, digital ads and the strategies that make them shine, have all advanced to a level that many marketers can't keep up with. It's very difficult

How much should my dealership spend on Facebook ads? This is the equivalent of a person asking, “How much should I weigh?” These questions are a telltale sign of problems.

Unless you’ve been on a deserted island somewhere, you know that Facebook is a valuable channel for marketing yourself and your business. Salespeople leverage it to stay in touch

Here's a scenario that unfortunately many dealers are familiar with: your star salesperson is poached by the competition. To add insult to injury, the salesperson takes with him a list of all his

Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more. Twitter users can now create Moments on their mobile devices.

Humans are hard-wired to seek pleasure and avoid pain. Change doesn’t fall under either of those columns. Digital transformation (the reinvention of an organization through the use of

DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the automotive industry, just waiting to be analyzed. What are DMPs?

Following in Snapchat’s footsteps, Instagram has added a feature that lets users know when someone screenshots an image or message they’ve posted.