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Get Ready: Artificial Intelligence is Coming to Your Dealership

If you watched any TV over the holidays, you probably saw the commercials for Amazon Echo, affectionately known as Alexa, and for Google Home. These devices employ Artificial Intelligence
Jan 18, 2017

Protect Customer Data and Bank Accounts with Two-Factor Authentication

Cybersecurity is more than just a buzzword that's hanging over from the election. This issue is a real threat to every small business, including dealerships. You may think your network
Jan 5, 2017

Something to Brag About!

Does your dealership brag about its reputation with customers? Do you constantly explore new ways to improve your interactions with new and repeat customers? As competition increases
Dec 29, 2016

The Four Necessary Metrics to Measure Social Media ROI

Venturing out into the world of social media without the necessary metrics to measure results is similar to setting sail on a rudderless ship. With no clear direction, you'll drift about
Dec 28, 2016

Why Duplicate Leads are Your Best Leads

A lot of dealerships find duplicate leads annoying at best. They clog up your CRM, they make your multiple lead-capture services seem redundant, and they can lead to confusion about follow-up.
Dec 27, 2016

This Week in Social Media News: Week of December 19, 2016

Instagram just announced they will be releasing a new Live Video feature to all U.S. users within the next few days. This new feature will allow users to go live instantly through
Dec 20, 2016

Social, SEO, and Email are Great, but 1 Thing Matters Even More for Business Health

Everywhere you go there’s always someone talking about the next best way to reach customers and convert sales. Social media, SEO, content, ads, email, and even events – all can improve business health.
Dec 19, 2016

VDP Views are the Top KPI…and Other Data Myths

Since when did VDP views become more important than sales? This is not an attempt to downplay the importance of driving traffic to your VDPs. Reputable evidence exists around VDPs
Dec 16, 2016

What Muhammad Ali Can Teach You About Multi-Channel Marketing

Why is Muhammad Ali considered the greatest boxer of all time? Simple, his approach to boxing significantly differed from his competition. He realized he could not rely solely on the
Dec 14, 2016