Clarivoy CEO & Founder Steve White discusses the importance of view-through attribution in this short video blog.

Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according to a 2016 study from Cox Automotive. This same study cited 88 percent of customers

The most common question dealership managers ask when assessing the value and ROI of any marketing initiative always revolves around how to connect those elusive dots between

Automotive is cluttered with old-time assumptions and inherent tendencies that “appear” to hold back a lot of dealerships. Many people wonder if a data-driven only approach could yield

Online shoppers: so close and yet so far. Your dealership’s future customers are out there browsing the internet for the best deals on their next vehicle, spending 12 hours or more researching online

One of the best things about social media marketing is that it's measurable. I’m still caught off-guard when I hear that some dealers don't track their social media metrics or review their data.

Champion boxers like Muhammad Ali are not made overnight; training is fundamental to their success. Similarly, leading dealerships are not built overnight; it takes a lot of training and effort

Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information