A recent article in Automotive News states the era of online car sales has arrived. Some dealerships already offer customers the ability to transact most, if not all,

What is your dealership's lead conversion rate? Specifically, how many of your leads turn into buyers? Industry benchmarks for auto retailers' conversion rates are close to 10 percent,

Why do I ask? Well, if you work in a dealership, chances are good that you either review or are responsible for creating reports on a regular basis. For principals and managers,

For the past century, technology and marketing have evolved in a symbiotic relationship, continuously elevating the human experience with new conveniences, entertainment and information.

Preparing for fight night is an endurance-filled test of strength and will. Fighters spend countless hours jumping rope, coordinating footwork, and double tapping the speed-bag to prepare

For most dealerships today, online lead capture is a huge priority. Getting hard-won and, frankly, expensive site visitors to fill out a form with their contact information is a crucial way

Not THIEVES in the night...THIEVES in plain sight! The new world of digital splendor has produced a lot of entrepreneurs who think nothing of stealing employees from dealers they call on

Anyone who attended this year’s NADA in New Orleans would come away with this truth: dealers are on the lookout for way­­s to improve the customer buying experience in their store or stores.

With the increase of consumers preferring to use online channels for communication, it's crucial to devote attention to who might be best equipped to handle these valuable relationships.