Marketing pioneer John Wanamaker is credited with saying, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” Today, through the art and science of audience

Mobile-enabled communications, when enhanced with relevant and localized video content and delivered in a personally relevant way, is an explosive business opportunity that is certain to transform

Targeted email campaigns and content marketing are very popular right now, and for good reason: Useful, valuable, and actionable content tailored to specific consumers drives results

Have you ever waited for an important call from a potentially important customer, only to miss it when the call finally comes through? Nothing is more aggravating.

Most of us would consider conversions the main success metric of dealership websites, and for good reason: receiving contact information means the buying conversation can begin.

Facebook communicates your dealership's core message and personality, attracts and engages your target customers, and converts fans into customers. But too often, dealers jump

It started back in the Woodstock Era1 – small like the Big Bang. And like the Big Bang, Big Data exploded across the void to saturate every point of every aspect of life on earth.

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive