In a recent presentation at Digital Dealer 23, I had the opportunity to present strategies for Big Data. The key driver was focused on how Big Data impacts the automotive landscape as a whole. One area specifically that captured the audience’s atte

Understanding the anatomy of a well-optimized site isn’t brain surgery, but it’s one of those fundamentals that you just can’t ignore. In order to provide a seamless experience for your site visitors, you should have the basics of site structur

One of the hardest positions to hire for, train and keep in an Automotive Dealership is a Digital Marketing Manager. Owners spend thousands and in many cases hundreds of thousands of dollars on digital marketing products yet they struggle to have som

Last year was a record year for recalls; over 50 million vehicles had recalls with over 900 different campaigns. This was the third year in a row that recalls topped 50 million vehicles. Recalls can be good business for dealers if they handle them pr

Not too long ago, a customer’s first step when considering a car purchase was a trip to the dealership. That’s no longer true. Today, 88% of car buyers use the Internet to research and shop for a new or used vehicle. Almost half do their research

One of the many strengths of digital advertising is the broad range of possibilities it covers as a marketing channel. In just this one area, dealers can target customers in any number of ways, from dynamic search to programmatic display to social. O

It was a movie scene that predicted the future. In the 2002 blockbuster film Minority Report, Tom Cruise played a police officer on the run from a frame-setup. And as he walked through a mall on this near-future Earth, sensors scanned his retinas to

Teachers can affect our eternity. In fact, it’s hard to tell where the influence stops, if at all, even many years later. On today’s social web, our values appear front and center. As the saying goes, reputation is everything and there ar

We were thrilled so many of you joined us for the Digital Dealer 23 Conference & Expo, Sept. 18-20th at the Paris Hotel & Casino in Las Vegas, NV! The event was filled with 100+ progressive educational sessions, innovation and discovery, and