I was recently in need of a moving company. There was one in my community that had done such a great job of branding and building consumer awareness that I decided to give them first shot at my business. I WANTED to do business with them because of t

When was the last time you drove past a store with no cars in front of it and stopped? You probably can’t think of the last time.

Back in the day there was the mail sale, the print ad, the “My Dog Spot” late night TV ad, the holiday sale, and of course the evergreen staple of big city dealership advertising…the radio. My how things have changed! The vendors on the con

Why the Automotive Industry Needs to Prioritize Creating a Seamless Digital Experience  Over the last year, we’ve seen a tremendous shift in the way consumers prefer to shop. Successful brick-and-mortar stores have transitioned their businesses to

As I prepare my keynote address for an upcoming conference it became clear to me that unless I simplify my slides, I may lose the audience. Dealership managers know that something is wrong with their marketing strategy.   The answers I will pr

Consider this – an inside perspective of the customer buying process. It’s 8:00 am. Maybe you’re just now getting to the office, checking a few personal emails or quickly scrolling your newsfeed before you tackle the pile of work sitting on you

The smartphones and mobile devices today are far more powerful than the computing power of the room-size machines that first linked to create the Internet as we know it. Smartphones have fast become staples of our modern culture and have revolutioniz

As consumers, it’s easy to immerse ourselves in endless video content. However, as business owners and marketers, we’re scared to actually create content. Why is this, and how do we stop talking about videos and actually start creating vi

Director of Professional Services Stephen Coambes explains what “Back to the Basics in a Digital World” means and why it’s important to dealers in this video blog.