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Technology in the Service Drive
AutoLoop’s Director of Professional Services Stephen Coambes shares innovative technologies that dealers can use in the service drive.
Oct 30, 2017
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Data & AnalyticsDealer/GM NewsDigital DealerLead Management & CRMMarketing StrategiesSales & MarketingTrending Industry News
HOW TO SELL CARS IN 1939 – Uncovered Documents Reveal Not Much Has Changed…
Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II? I know what you’re thinking. This is either a huge stretch or some sort of joke. H
Oct 27, 2017
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales StrategiesTechnologyTrending Industry News
The Dominance of Video Marketing for Business
As video continues its quick rise it has become the most engaged with and preferred type of content for consumers. Marketers have taken notice and are quickly pivoting their content efforts accordingly. A new study by Magisto reports that video marke
Oct 26, 2017
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Dealer/GM NewsDigital DealerMarketing StrategiesSearch Engine OptimizationTechnologyTrending Industry News
Top Three KPIs to Measure Local SEO Success
The top-ranking factors for successful SEO is old news. We get that content is king, that our pages should be filled with high-quality content and be helpful and informative, and we know that backlinks have a huge impact on rank. But once you’ve go
Oct 25, 2017
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Dealer/GM NewsDigital DealerMarketing StrategiesMobilePay-Per-ClickSales & MarketingSearch Engine MarketingTechnologyTrending Industry News
How to Unleash the Secret Power of Remarketing
What do you think of when you hear the phrase “remarketing”? Perhaps you are more familiar with the term “retargeting”? Remarketing, or retargeting, is essentially serving ads to visitors who have previously viewed your website. Some ad
Oct 25, 2017
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Dealer/GM NewsDigital DealerMobilePre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales StrategiesTechnologyTrending Industry News
Automation and Going Mobile: Improving Your Vehicle Sales and Appraisal Process
It’s an unfortunate side-effect of working in the automotive retailing industry that, at times, dealers can get stuck in a cycle of short-sightedness. Pressured by frequent deadlines to hit revenue goals and drive traffic to the Sales floor, it’s
Oct 25, 2017
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Dealer/GM NewsDigital DealerLead Management & CRMSales & MarketingSales ManagementSales StrategiesSocial MediaTrending Industry NewsVideo
AutoDisrupter: Are they Here? with Josh Mitchell (Digital Dealer Exclusive)
A common mistake dealerships make is that they forget the internet customer is in their virtual showroom. You wouldn’t leave a customer with questions in your showroom for hours… Would you???
Oct 23, 2017
Is Your Personal Information Really Yours?
Our phones are our lifelines. We store so much information on them that the thought of having our cell phones hacked is a terrifying one. There are steps you can take to secure your phone and make sure that your information isn’t taken advantag
Oct 23, 2017
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Dealer/GM NewsDigital DealerLead Management & CRMMarketing StrategiesMobileSales & MarketingSales StrategiesTechnologyTrending Industry News
How to Set Up an Effective Text Messaging Strategy for Your Dealership
The way that consumers research, find, and engage with dealerships has changed significantly in recent years. In the past, dealers would buy newspaper and radio ads, put up a billboard, get listed in the Yellow Pages, and wait for customers to call o
Oct 19, 2017