For lots of dealers, social media seems like a minefield. Tack on the fact that social media has matured into a very viable place to engage customers and promote products…and you’ve got a terrifying place that many dealers would rather ig

Magic City Ford Lincoln is a fourth-generation family dealership that’s been serving consumers in the Roanoke, Virginia, area since 1938. The franchise won Ford’s prestigious President’s Award for customer satisfaction in sales and service each

If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone who’s been doing broadcast work for over a half-century. Having worked in every aspect of broadcast marketing

Harness Reviews into Real-time Data to Make Your Store a Destination Dealer Today’s car buying market faces competitive advertising exposure through mobile devices, tablets, laptops and desktop computer interaction all vying for the attention of yo

In our industry today, partnering with professional capital is a significant discussion thread. Namely, selling less than 100% of the business and joining forces with outside capital for the purposes of accelerated growth and dealership acquisitions

Management is a challenging endeavor in any business, but especially so in an auto dealership. Dealers need to manage a large staff, facilities, new and used car sales, service business, a parts business, the supplier base, the I.T. support structure

Employee turnover continues to be a problem in many dealerships, and especially in fixed ops. The ability to attract and retain service technicians, for example, is a problem so prevalent that in a recent Carlisle Dealer Principal Survey, more than 4

Build Your Store’s Direction Towards a Success Destination Recently I took a road trip and visited with several dealerships. Many of these stores were suffering from attrition anxiety and couldn’t figure out what was wrong. Why would empl