Bill Wittenmyer shares why “Thank You” is incredibly important in interactions with customers in this week’s installment of Witt’s Wise Words.

When I talk to dealers about video marketing, one question I get asked a lot is “What about social?” In particular the marketing folks want to know what types of videos they should make to post on their social media platforms, which socia

By Steve White and David Metter One of the hottest topics for dealers today is attribution – and it’s been a long time coming! Technology now exists which finally allows dealers to get a true picture of how their marketing influences consumers al

Bill Wittenmyer explains the concept of why dealerships should train their staff to “eat the big frog first” in this short video blog.

Director of Professional Services Stephen Coambes shares how technology can speed up the process for customers providing a better customer experience.

Have you considered utilizing a mobile SMS campaign? Companies like Warby Parker and Chipotle have developed SMS marketing strategies that engage customers in a fun and convenient way, while simultaneously moving those same customers down the sales f

Most dealers view IT as merely an expense, a cost of doing business, rather than what it truly can be, an investment that can help bring revenue back to the bottom line. A perfect time to think about improving operational efficiencies and generating

Perhaps more than any other role in the dealership, the new car manager’s responsibilities are evolving rapidly. It used to be that new car managers would merchandise cars on the lot, order new inventory and negotiate dealer-trades. Now they mu

Recently, I experienced what felt like walking out of a time machine: I returned to the US after five years living abroad. Getting back into American life was mostly intuitive, but one thing really struck me: online service and commerce has moved int