AutoLoop Director of Professional Services Stephen Coambes shares why tools fail in dealerships in this video blog.

Have you thought to yourself before “hmmm I would have thought this ad would have done better?” In this weeks Hard Facts episode I talk about Native Ads and how you can leverage them for your marketing. Learn what they are and how to use them.

When I first entered the automotive sales industry in 1999, my sales manager at the time gave me a copy of the New York Times Best Seller, “Who Moved My Cheese,” written by Spencer Johnson, M.D. This motivational fable centers around navigating t

Whether you’ve moved your site to a new domain or are testing out a new update, you will eventually have to redirect one of your URLs. This can either be a simple process, or be the cause of annoying errors and slow load times that frustrate your v

The car business can be a great way to make a living. But, for every car you sell or service, there’s a customer on the other end making everything possible. So, it’s troubling to learn that less than 1 percent of customers enjoy the car-buying e

First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing measurement for auto dealers. But for many dealers, no matter how attractive the benefits of Multi-Touch Attribution might be, using it might be

Director of Professional Services Stephen Coambes shares how following the basics in the service drive will lead to a better customer experience.

In a world filled with noise, companies large and small are competing for consumer attention. Your message needs to be relevant, or the consumer will simply tune you out. Of course, you also need to make a profit and get in front of customers wheneve

Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of CRM is lost.  I think we can learn a lot about the value of that relationship, and how best to foster it, by thinking about successful