All too often marketers find themselves with writer’s block, if you will, when it comes to new ideas. Short of spending a ton of money for an ad agency, businesses can still find opportunities to insert themselves into trending stories for little m

Bowman Chevrolet is one of the fastest-growing Chevrolet dealerships in the state of Michigan. The dealership serves Clarkston, Waterford, Lake Orion and Chevrolet customers from other parts of Oakland County in the eastern part of the state. John Bo

The unspoken truth about the dealership continues to be the same – the service side of the business is where the money is at. However, 72 percent of car purchasers do not return to the dealership for service in the following 12 months1. This repres

If you look at the data, the expert analysis, and the firsthand accounts of dealers themselves, it’s undeniable we’ve entered an era where “status quo” in the automotive retailing industry means plateauing vehicle sales, rising costs, increas

If you mention the name “Carvana” to most people in the auto industry, they will probably respond with a mixture of fascination and unease. At some point in the conversation, the word “disruption” will probably come up – and there is no dou

When I mention Facebook and Instagram to dealers, I often get the eye roll reaction. It’s understandable. For many people, it’s difficult to separate personal and professional opinions about Facebook. On a personal level, some people view

What will the auto market look like in 20-years? Over the last 20 years, the on-demand economy has made its impact on multiple industries: The online music industry has practically obliterated the market for CDs and traditional albums sold in brick-

We are nearing the end of the year and you know what that means…it’s time to assess and realign things for the New Year. Do you have a social media policy in place for your store? If so, how often do you review it? Company Assets It’

As technology has advanced, vehicle pricing through informational third-party sites has become more front and center for consumers. Just think about most third-party sites…what is the primary message they have in common? Price. With vehicle pricing